Small Batch · Marin County, CA

Built for Bark.
Made for Meat.
Good on Everything.

Moon Rock is a naturally dark, savory BBQ rub crafted to build deep color, rich crust, and bold flavor — from the backyard grill to the competition pit.

⟡ Shop Moon Rock Bulk & Pitmaster Orders

Low Salt By Design

Small Batch Craft Blended

Brisket Proven

Moon Rock BBQ Rub

Kendu Spice Co.

Brisket Bark Deep Color Tri-Tip Competition Ready Naturally Dark Pork Ribs Low Salt by Design Chicken Thighs Marin County Craft Brisket Bark Deep Color Tri-Tip Competition Ready Naturally Dark Pork Ribs Low Salt by Design Chicken Thighs Marin County Craft

Why Moon Rock

Rubs that Build.
Flavor that Lasts.

Moon Rock isn't about artificial color or heavy salt. It's built with beef in mind — the kind of rub that earns its bark on the pit and finishes strong on the plate.

🌑

Deep Color Without Gimmicks

The dark, naturally rich color comes from the blend — not food dye or shortcuts. Moon Rock builds real bark that looks as good as it tastes.

🧂

Low Salt by Design

We leave the salt control to you. Season your protein first, apply Moon Rock on top — you decide the salt level for your cook and your crowd.

🔥

Built for Brisket. Versatile Enough for Everything.

Brisket, tri-tip, steak, ribs, pork shoulder, chicken thighs, burgers, veggies — Moon Rock adapts to whatever's on your grill.

📍

Craft Blended in Marin County

Small-batch. Founder-made. Every jar is a product of obsession over the pit and a love for feeding people great BBQ.

100% Natural

What People Are Saying

From the Pit
to the Plate

★★★★★

"I used Moon Rock this weekend on pork belly burnt ends and ribs. Everyone said that it was the best BBQ that they have ever had!! Thank you so much for making this rub! It truly is THE BEST! 7 out of 5 stars!"

🧑‍🍳

Jerry C. BlueCollar Smoke N' BBQ · Chicago, IL

★★★★★

"Tri-tip came out incredible. Used Moon Rock with a light salt rub underneath and let it rest overnight. Best tri-tip I've made in ten years."

👩‍🍳

Sara T. Home Cook · Mill Valley, CA

★★★★★

"Moon Rock is awesome! Used it on some Wagyu Dino ribs and couldn’t be happier. It’s called Moon Rock for a reason. It’ll have your meat looking like a meteorite. Hands down the best bark I’ve gotten to date."

🏆

Big Fox Backyard Pitmaster · Los Angeles, CA

As Seen In Local Marin Markets

Find Moon Rock Near You

Woodlands Market

Kentfield & Tiburon, CA

Mollie Stone's

Mill Valley & Greenbrae, CA

United Markets

San Anselmo & San Rafael, CA

War Pigs

Check Pop-Up Schedule

The Story

Made by Someone
Who Loves to Cook.

"I didn't set out to start a spice company. I just wanted a natural rub that actually worked on meat."

Kendu Spice Co. started in a Marin County backyard — with a smoker, too much brisket, and a long obsession with finding the right rub. I tried everything on the market. Some were too salty. Some were too sweet. None of them built bark the way I wanted.

So I started blending my own. Moon Rock was the result — a naturally dark, beef-driven rub designed to let the meat do the talking. Low salt, bold flavor, all natural ingredients, and a color that builds in the pit. I started sharing it with friends, then neighbors, then BBQ people at the market.

Now it's in local stores, on competition cookers, and in kitchens across the Country. It's still small-batch. It's still made with the same care. And it's still built for bark.

— Will

Kendu Spice Co. · Marin County, CA

Shop Moon Rock

Stay in the Smoke

The Product

Kendu Spice Co.

Moon Rock
BBQ Rub

$12.98

5 oz. / Small Batch · Marin County, CA

Moon Rock is a bold, savory, naturally dark BBQ rub designed to help build rich bark, deep color, and layered flavor. Perfect on beef, incredible on pork and chicken, and versatile enough for vegetables, potatoes, burgers, and weeknight meals.

✓ Free shipping over $35

✓ Small batch — made fresh

✓ Low salt by design

Moon Rock's flavor profile is built around bold, layered savory notes with warm aromatics and a deep umami finish.

Savory Warm & Aromatic Umami-Forward Beef-Driven Naturally Dark

Brisket

Tri-Tip

Steak

Pork Ribs

Pork Shoulder

Chicken Thighs

Burgers

Roasted Vegetables

Potatoes

Weeknight Proteins

Pat your protein dry with paper towels for better rub adhesion.
Apply your preferred amount of salt directly to the protein first.
Apply Moon Rock generously — don't be shy. Cover all surfaces evenly.
Rest 10–30 minutes for quick cooks. For brisket, pork shoulder, or large cuts, rest overnight uncovered in the fridge.
Grill, smoke, sear, roast, or bake at your preferred temperature and method.

Moon Rock is intentionally low in sodium. This is a feature, not a compromise.

Different proteins, cooking methods, and crowd preferences call for different salt levels. By keeping Moon Rock low-salt, you control the seasoning.

Salt your protein to taste before applying Moon Rock, or season at the table. This works whether you're cooking brisket for a competition, chicken thighs for a weeknight dinner, or tri-tip for a backyard crowd.

Got Questions

FAQ

Moon Rock is a naturally dark, beef-driven rub formulated specifically to build deep bark and rich color without artificial color or excessive sugar. It's low-salt by design, meaning you control the seasoning level — something most rubs don't allow for.

Moon Rock does not contain gluten ingredients. However, it is produced in a facility that may handle other products. Please check current packaging for allergen details or contact us directly.

It depends on the protein and cooking method. For brisket, a good starting point is about 1/2 tsp kosher salt per pound applied separately before the rub. For chicken or pork, season to your preference. The beauty of Moon Rock is that you can dial it in exactly to your taste.

Absolutely. Moon Rock works great in the oven — it builds color and flavor at high heat just as well as it does on the smoker or grill. Try it on roasted vegetables, oven-baked chicken thighs, or a sheet-pan steak.

Moon Rock is currently available at select Marin County retailers including Woodlands Market, Mollie Stone's, and United Markets. Check back here or follow us on Instagram for retail updates and new locations.

Yes — Moon Rock is available for bulk orders, BBQ teams, catering operations, restaurants, and specialty retail. Visit the Bulk & Pitmasters page or use the inquiry form to get in touch about pricing and availability.

For the Serious Cook

Built for the Pit.
Ready for Volume.

Moon Rock is available for bulk bags, BBQ teams, catering operations, restaurant programs, events, and wholesale accounts. Let's talk volume.

🔥

BBQ Teams & Competition

For competitors and serious pitmasters

Bulk bags — 5 lb
Team pricing available
Competition-ready consistency

🍖

Catering & Restaurants

For food service operations

Wholesale pricing
Consistent quality
Flexible order quantities
Direct founder relationship

🏪

Specialty Retail

For local markets & butchers

Shelf-ready packaging
Point-of-sale support
Local delivery available

Get in Touch

Request Bulk Pricing

Whether you're running a competition BBQ team, feeding a restaurant full of guests, catering an event, or stocking shelves — Moon Rock is ready for volume. Fill out the form and we'll be in touch within 48 hours.

✓ BBQ Teams & Competition Cookers

✓ Catering & Food Service Operations

✓ Specialty Retail & Butcher Shops

✓ Events, Festivals & Pop-Ups

Name *

Business / Team Name

Email *

Phone

Order Type *

Estimated Quantity

Message

Coming Soon

Fire Up the Cook

Recipes & Cooks

Recipes, pitmaster cooks, and backyard favorites coming soon. In the meantime, browse the cards below for a taste of what's coming — and follow us on Instagram for regular cook-along content.

Beef · Smoke

Moon Rock Brisket

Full packer brisket with Moon Rock and overnight rest. The bark you've been chasing.

🕐 12–16 hrs 🌡 225–250°F

Coming Soon

Beef · Grill

Tri-Tip

Classic Santa Maria-style tri-tip with Moon Rock, reverse seared to a perfect medium-rare.

🕐 1.5–2 hrs 🌡 Reverse Sear

Coming Soon

Pork · Smoke

Pork Ribs

St. Louis or baby back — Moon Rock ribs run wrapped or a straight smoke. Bend and snap.

🕐 5–6 hrs 🌡 250°F

Coming Soon

Chicken · Grill or Oven

Chicken Thighs

Bone-in skin-on thighs rubbed heavy with Moon Rock. Grill direct or oven roast at 425°F.

🕐 35 min 🌡 425°F

Coming Soon

Beef · Grill or Cast Iron

Burgers

Moon Rock smash burgers on cast iron. Crispy edges, deep bark-like crust, insane flavor.

🕐 20 min 🌡 Ripping Hot

Coming Soon

Pork · Grill or Cast Iron

Kurobuta Pork Chop

Heritage breed pork at its finest — thick-cut, heavily seasoned with Moon Rock, and seared to a perfect crust.

🕐 20–30 min 🌡 145°F internal

Coming Soon

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Join the Email List

About Kendu Spice Co.

Small Batch.
Big Flavor.
Marin County, CA.

Kendu Spice Co. is a Marin County–based seasoning brand built around one simple belief: good BBQ starts with a good rub.

Our flagship rub, Moon Rock, was created to solve a problem most serious cooks know well: finding a seasoning that builds deep bark, rich color, and bold flavor without burying the meat under salt, sugar, or filler.

Moon Rock is designed for people who actually cook — pitmasters, backyard BBQ diehards, weeknight grillers, and anyone who knows a great rub should complement the meat, not cover it up. It is low-salt by design so you can salt to taste, adjust for your protein, and stay in control of the final cook.

Based in Marin County, California, we take pride in creating all-natural seasonings that are bold, balanced, and built to perform. Every jar reflects what we believe BBQ seasoning should be: versatile, honest, and worthy of its spot next to the pit.

Whether you're competing on the circuit, cooking for your family every weekend, or just trying to level up your weeknight chicken thighs — Moon Rock is built for you.

Shop Moon Rock Get in Touch

Legal

Privacy Policy

Last updated: May 2025

1. Who We Are

Kendu Spice Co. ("we," "us," or "our") is a small-batch spice company based in Marin County, California. We operate this website to share our products, take inquiries, and connect with customers. Our contact email is hello@kenduspice.com.

2. Information We Collect

We collect information you voluntarily provide to us, including:

→ Name and email address when you sign up for our email list
→ Name, email, and message content when you submit a contact or bulk inquiry form
→ Basic usage data (page visits, browser type) collected automatically via standard web analytics

We do not collect payment information directly — all purchases are processed through third-party platforms (Amazon, Shopify) with their own privacy practices.

3. How We Use Your Information

→ To respond to your inquiries and fulfill requests
→ To send product updates, recipes, and promotions (only if you opted in)
→ To improve our website and understand how visitors use it

We do not sell, rent, or trade your personal information to third parties.

4. Cookies

This site may use basic cookies or similar technologies for analytics purposes. These do not identify you personally. You can disable cookies in your browser settings at any time.

5. Data Retention

We retain your information only as long as necessary to fulfill the purpose it was collected for, or as required by law. You may request deletion of your data at any time by emailing us.

6. Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal data. California residents have additional rights under the CCPA. To exercise any of these rights, contact us at hello@kenduspice.com.

7. Third-Party Links

Our site contains links to third-party websites (Amazon, Instagram, partner sites). We are not responsible for their privacy practices and encourage you to review their policies.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance.

9. Contact

Questions about this policy? Reach us at hello@kenduspice.com.

Legal

Terms of Use

Last updated: May 2025

1. Acceptance of Terms

By accessing or using this website, you agree to be bound by these Terms of Use. If you do not agree, please do not use the site. These terms apply to all visitors, users, and others who access or use the site.

2. Use of the Site

You agree to use this site only for lawful purposes. You may not:

→ Use the site in any way that violates applicable laws or regulations
→ Reproduce, duplicate, or copy content from this site without permission
→ Attempt to gain unauthorized access to any part of the site or its systems
→ Submit false or misleading information through any form

3. Intellectual Property

All content on this site — including text, images, logos, product names, and design — is the property of Kendu Spice Co. and protected by applicable intellectual property laws. The Moon Rock BBQ Rub name, Kendu Spice Co. brand, and associated marks may not be used without our written permission.

4. Products & Purchases

Product purchases made through Amazon or other third-party platforms are governed by those platforms' terms and conditions. Kendu Spice Co. is not responsible for fulfillment issues, payment disputes, or returns processed through third-party storefronts. For direct inquiries, contact us at hello@kenduspice.com.

5. Disclaimer of Warranties

This site is provided "as is" without warranties of any kind, express or implied. We do not warrant that the site will be uninterrupted, error-free, or free of viruses or other harmful components. We reserve the right to modify or discontinue the site at any time without notice.

6. Limitation of Liability

To the fullest extent permitted by law, Kendu Spice Co. shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of — or inability to use — this site or its content.

7. Third-Party Links

This site contains links to external websites. These links are provided for convenience only. We have no control over the content of those sites and accept no responsibility for them.

8. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any disputes shall be resolved in the courts of Marin County, California.

9. Changes to These Terms

We reserve the right to update these Terms at any time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes your acceptance of the revised Terms.

10. Contact

Questions about these Terms? Reach us at hello@kenduspice.com.

Reach Out

Say Hello.

Questions about Moon Rock, wholesale inquiries, pitmaster partnerships, or just want to talk BBQ — we'd love to hear from you. We're a small team and we actually read our messages.

Marin County, California