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Small Batch · Marin County, CA

Moon Rock goes on dark
and comes out darker —
building bark people notice.

Engineered to do three things: a competition-grade bark, that dark mahogany color people ask about, and layered flavor that holds from the pit to the plate. Built for beef. Unreal on everything else.

Low Salt By Design
Small Batch Craft Blended
Brisket Proven
Competition-grade brisket bark built with Moon Rock BBQ rub — Kendu Spice Co.
Moon Rock BBQ Rub
Kendu Spice Co.
Trusted by Competition Cooks & Craft Pitmasters

In the Pit With

Brisket Bark Deep Color Tri-Tip Competition Ready Naturally Dark Pork Ribs Low Salt by Design Chicken Thighs Marin County Craft Brisket Bark Deep Color Tri-Tip Competition Ready Naturally Dark Pork Ribs Low Salt by Design Chicken Thighs Marin County Craft

Built to Build Bark.
Nothing Else Does It Like This.

Most rubs season meat. Moon Rock changes the surface — the dark color, the bark that makes people stop mid-bite and want to know what you used. That's what it was built for.

🌑
Deep Color Without Gimmicks

The dark color comes from the blend itself — not food dye, not excessive sugar, not shortcuts. Put Moon Rock on raw meat, run it through heat, and watch what builds.

🧂
Low Salt by Design

Salt your protein to taste first, then apply Moon Rock on top. You control the salt level — because every cook, every cut, and every crowd is different. That's a feature, not a compromise.

🔥
Built for Beef. Surprisingly Good on Everything Else.

Brisket, tri-tip, steak, short ribs, pork shoulder, chicken thighs — and then you try it on burgers and potatoes and you stop keeping it next to the smoker and just leave it on the counter.

📍
Craft Blended in Marin County

Small-batch. Founder-made. Every jar is the direct result of too many hours next to a smoker and a stubbornness about getting it right.

Competition-grade brisket bark close-up — Moon Rock BBQ rub by Kendu Spice Co.
Moon Rock BBQ Rub bottle — Kendu Spice Co. small-batch bark rub
100% Natural

From the Pit
to the Plate

★★★★★

"I used Moon Rock this weekend on pork belly burnt ends and ribs. Everyone said that it was the best BBQ that they have ever had!! Thank you so much for making this rub! It truly is THE BEST! 7 out of 5 stars!"

🧑‍🍳
Jerry C. BlueCollar Smoke N' BBQ · Chicago, IL
★★★★★

"Tri-tip came out incredible. Used Moon Rock with a light salt rub underneath and let it rest overnight. Best tri-tip I've made in ten years."

👩‍🍳
Sara T. Home Cook · Mill Valley, CA
★★★★★

"Moon Rock is awesome! Used it on some Wagyu Dino ribs and couldn’t be happier. It’s called Moon Rock for a reason. It’ll have your meat looking like a meteorite. Hands down the best bark I’ve gotten to date."

🏆
Big Fox Backyard Pitmaster · Los Angeles, CA
Kendu Spice Co. founder cooking competition BBQ in Marin County, CA

Started in a Backyard.
Didn't Stop.

"I didn't set out to start a spice company. I just wanted a rub that actually built bark the way I wanted."

Kendu Spice Co. started in a Marin County backyard — with a smoker, too much brisket, and a long obsession with getting the rub right. Everything I tried was either too salty, too sweet, or just didn't build the bark I was after.

So I started blending my own. Moon Rock was what came out — a naturally dark, beef-driven rub that lets the meat do the talking. Low salt by design, bold flavor, all natural, and a color that develops in the heat and doesn't quit. Started sharing it with neighbors, then BBQ people at the market, then anyone who'd try it.

Now it's in local stores, on competition cookers, and in kitchens around the country. Still small-batch. Still made the same way. Still built for bark.

— Will
Kendu Spice Co. · Marin County, CA
Kendu Spice Co.

Moon Rock
BBQ Rub

Competition Brisket Rub  ·  Low Sodium  ·  Small Batch
$12.98
5 oz. / Small Batch · Marin County, CA

Moon Rock isn't a seasoning, it's a bark builder. A bold, dark, deeply savory rub engineered to do three things: rich smoky flavor, a competition-grade bark, and that dark mahogany color that makes people think you've got a smoker when you don't. Built for beef, unreal on pork and chicken, and good enough that you'll start dusting it on potatoes, burgers, veggies, and Tuesday-night nothing-specials.

Sold in Marin markets
Small-batch blended
Low sodium — salt separately
Made by a dad who cooks for family
Buy 2 Bottles – Free Shipping
Small batch — made in Marin
Low salt by design

Moon Rock builds in layers — deep and savory up front, warm aromatics in the middle, umami finish that lingers. The kind of flavor that makes people ask what you used before they even see the jar.

Savory Warm & Aromatic Umami-Forward Beef-Driven Naturally Dark
Brisket
Tri-Tip
Steak
Pork Ribs
Pork Shoulder
Chicken Thighs
Burgers
Roasted Vegetables
Potatoes
Weeknight Proteins
  1. Pat your protein dry with paper towels for better rub adhesion.

  2. Apply your preferred amount of salt directly to the protein first.

  3. Apply Moon Rock generously — don't be shy. Cover all surfaces evenly.

  4. Rest 10–30 minutes for quick cooks. For brisket, pork shoulder, or large cuts, rest overnight uncovered in the fridge.

  5. Grill, smoke, sear, roast, or bake at your preferred temperature and method.

Kosher Salt Coffee Granulated Garlic Brown Sugar Molasses Granules Black Pepper Lime Granules Spices

Moon Rock is intentionally low in sodium. This is a feature, not a compromise.

Different proteins, cooking methods, and crowd preferences call for different salt levels. By keeping Moon Rock low-salt, you control the seasoning.

Salt your protein to taste before applying Moon Rock, or season at the table. This works whether you're cooking brisket for a competition, chicken thighs for a weeknight dinner, or tri-tip for a backyard crowd.

FAQ

Most rubs season the surface. Moon Rock is engineered to change it — building deep bark, natural color, and layered flavor without artificial dye or a salt bomb underneath everything. It's low-salt by design so you can dial in the seasoning yourself. Most rubs don't trust you with that. We do.
Moon Rock does not contain gluten ingredients. However, it is produced in a facility that may handle other products. Please check current packaging for allergen details or contact us directly.
It depends on the protein and cooking method. For brisket, a good starting point is about 1/2 tsp kosher salt per pound applied separately before the rub. For chicken or pork, season to your preference. The beauty of Moon Rock is that you can dial it in exactly to your taste.
Yes, and it performs the same way. Moon Rock builds color and bark at high heat regardless of the source — oven, smoker, grill, cast iron. Try it on chicken thighs at 425°F or roasted vegetables on high heat and you'll see it work exactly like it does on the pit.
Moon Rock is currently available at select Marin County retailers including Woodlands Market, Mollie Stone's, and United Markets. Check back here or follow us on Instagram for retail updates and new locations.
Yes — Moon Rock is available for bulk orders, BBQ teams, catering operations, restaurants, and specialty retail. Visit the Bulk & Pitmasters page or use the inquiry form to get in touch about pricing and availability.

Built for the Pit.
Ready for Volume.

Moon Rock is available for competition teams, catering operations, food service programs, specialty retail, and bulk orders. Same rub. More of it. Let's talk.

🔥
BBQ Teams & Competition
For competitors and serious pitmasters
  • Bulk bags — 5 lb
  • Team pricing available
  • Competition-ready consistency
🏪
Specialty Retail
For local markets & butchers
  • Shelf-ready packaging
  • Point-of-sale support
  • Local delivery available
Pitmaster Partners & Collaborations

Request Bulk Pricing

Running a competition BBQ team, feeding a restaurant, catering an event, or stocking shelves — Moon Rock is ready for volume. Fill out the form and we'll be in touch within 48 hours.

BBQ Teams & Competition Cookers
Catering & Food Service Operations
Specialty Retail & Butcher Shops
Events, Festivals & Pop-Ups

BBQ Recipes & Pit Cooks

Smoked brisket bark recipes, Santa Maria tri-tip, pork ribs, chicken thighs, burgers, and more — built around Moon Rock rub. Follow on Instagram for regular cook-along content.

Full packer smoked brisket with dark mahogany bark from Moon Rock BBQ rub
Beef · Smoke
Moon Rock Brisket

Full packer brisket with Moon Rock and overnight rest. The bark you've been chasing.

🕐 12–16 hrs 🌡 225–250°F
View Recipe →
Santa Maria tri-tip smoked low and slow with Moon Rock rub — perfect medium-rare
Beef · Smoke
Moon Rock Tri-Tip

Classic Santa Maria-style tri-tip with Moon Rock. Low & slow at 225°F — perfect bark, medium-rare throughout.

🕐 40–90 min 🌡 225°F / 132°F
View Recipe →
St. Louis pork ribs smoked at 250°F with Moon Rock BBQ bark rub
Pork · Smoke
Moon Rock Pork Ribs

St. Louis or baby back — Moon Rock ribs run wrapped or a straight smoke. Bend and snap.

🕐 5–6 hrs 🌡 250°F
View Recipe →
Bone-in chicken thighs with Moon Rock bark rub — crispy, juicy, bold flavor
Chicken · Grill or Oven
Moon Rock Chicken Thighs

Bone-in skin-on thighs rubbed heavy with Moon Rock. Grill direct or oven roast at 425°F.

🕐 35 min 🌡 425°F
View Recipe →
Moon Rock smash burgers on cast iron — crispy bark crust, bold BBQ flavor
Beef · Grill or Cast Iron
Moon Rock Burgers

Moon Rock smash burgers on cast iron. Crispy edges, deep bark, insane flavor.

🕐 20 min 🌡 Ripping Hot
View Recipe →
Prime tomahawk steak dry-brined and smoked with Moon Rock BBQ rub
Beef · Smoke + Cast Iron
Moon Rock Tomahawk Steak

2" thick Prime Tomahawk, dry-brined overnight with Moon Rock and Kosher salt, smoked low and slow, then finished hard in cast iron. The color and bark on this thing were insane.

🕐 Overnight + 60 min 🌡 180→225°F / 120°F pull
View Recipe →
Heritage breed Kurobuta pork chop with competition bark crust — Moon Rock BBQ rub
Pork · Smoke + Cast Iron
Moon Rock Kurobuta Pork Chop

Heritage breed pork, dry-brined overnight with Moon Rock, smoked low and slow, then finished hard in cast iron. The fat on this thing was unreal.

🕐 Overnight + 45 min 🌡 225°F / 110°F pull
View Recipe →

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Kendu Spice Co. · Marin, CA  —  Moon Rock

Santa Maria
Tri-Tip

Low & slow. Perfect bark. Santa Maria soul.

🌙
8h+
Dry Brine
🌡️
225°F
Cook Temp
🎯
132°F
Pull Temp
⏱️
15m
Rest Time
Santa Maria tri-tip smoked low and slow with Moon Rock BBQ rub — deep bark, medium-rare throughout
The method
1

Season the night before

Apply a healthy, generous coat of Moon Rock Rub to all sides of the tri-tip. The seasoning needs time to penetrate and form a proper bark. Leave uncovered and refrigerate overnight.

8 – 24 hours dry brine
2

Temper before cooking

Pull the tri-tip from the fridge and let it sit at room temperature for 30 minutes. This promotes even cooking from edge to center — no gray band.

3

Fire up to 225°F

Preheat your smoker, Traeger, indirect grill, or oven to 225°F. This low temperature gives Moon Rock time to form its signature bark and the meat to properly render — patience is the secret ingredient.

4

Cook to 132°F internal

Place the tri-tip on your preferred cooking surface and cook until a probe thermometer reads 132°F at the thickest part. Expect 40–90 minutes, depending on size. Don't chase time — chase temp.

Flip mid-cook if desired for even browning on both sides.

Medium-rare perfection
5

Rest — no shortcuts

Remove from heat and tent loosely with foil. Rest for a minimum of 15 minutes. Carryover will bring you to ~135–138°F. Cutting early is the #1 mistake — hold the line.

6

Slice against the grain

Tri-tip has two muscle groups with grain running in different directions. Find the seam, rotate the cut, and always slice against the grain — thin, clean cuts. This is what separates a good tri-tip from a great one.

Dad's tip: The Moon Rock Rub's coffee and brown sugar want to become bark — trust the low temp and don't open the lid. You're building layers of flavor every minute it sits in that smoke. Tri-tip and brisket are the two cooks that built this recipe — built in Marin, made for moments like this.

Get Moon Rock Rub

Available at Woodlands Market · Mollie Stone's · KenduSpice.com

Shop Moon Rock
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Kendu Spice Co. · Marin, CA  —  Moon Rock

Moon Rock Kurobuta
Pork Chop

Dry-brined overnight. Smoked low. Finished hard in cast iron.

🌙
8h+
Dry Brine
🌡️
225°F
Smoke Temp
🎯
110°F
Pull Temp
🔥
Cast Iron
Finish
Kurobuta pork chop smoked at 225°F and cast iron finished with Moon Rock BBQ rub
The method
1

Season the night before

Apply a generous coat of Moon Rock to all sides of the pork chop, including the fat cap. The seasoning needs time to penetrate the meat and set up properly for bark. Leave uncovered and refrigerate overnight.

8 – 24 hours dry brine
2

Temper before cooking

Pull the chop from the fridge and let it rest at room temperature for 30 minutes before it hits the smoker. Even cooking edge to edge starts here.

3

Smoke at 225°F

Set your smoker to 225°F and let the chop go low and slow. The goal here is to build flavor and gently bring the internal temp up — not to cook it through. Keep the lid closed and let the smoke do its work.

4

Pull at 110°F internal

Pull the chop off the smoker when your probe reads 110°F at the thickest part — well away from the bone. This sets you up perfectly for the sear without overcooking the center. Don't chase time here, chase temp.

Reverse sear ready
5

Hard sear in cast iron

Get your cast iron screaming hot. Sear the chop hard on both sides to build the bark and render the fat cap — tilt the pan and baste the fat edge directly on the iron. This is where the texture gets built. The Moon Rock bark that forms here is what makes this cook.

Don't rush the sear — you want color, not steam.

Heritage breed Kurobuta pork chop sliced — Moon Rock smoked bark crust
6

Rest before slicing

Remove from the pan and rest for at least 5–10 minutes before slicing. Carryover will finish the cook. Cutting early on a pork chop this good is a crime — hold the line.

Dad's note: Kurobuta is heritage breed pork — the fat on this thing was unreal. Definitely one of the better pork chops I've cooked. The Moon Rock dry brine overnight is what makes it. Keep the cook simple and let the pork do its thing.

Get Moon Rock Rub

Available at Woodlands Market · Mollie Stone's · KenduSpice.com

Shop Moon Rock
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Kendu Spice Co. · Marin, CA  —  Moon Rock

Moon Rock
Tomahawk Steak

Overnight brine. Smoke low. Finish hard. The color on this thing was gorgeous.

🌙
8h+
Dry Brine
🌡️
180→225°F
Smoke Temp
🎯
120°F
Pull Temp
🔥
Cast Iron
Finish
Prime tomahawk steak smoked and cast iron finished with Moon Rock BBQ rub — dark bark
The method
1

Season the night before

Apply a generous coat of Moon Rock to all sides of the tomahawk, then follow with a little extra Kosher salt. On a cut this thick, the overnight dry brine is not optional — it's what drives deep flavor and sets up the bark. Leave uncovered in the fridge overnight.

8 – 24 hours dry brine
2

Temper before the smoker

Pull the steak from the fridge and let it rest at room temperature for 30–45 minutes. A cold center on a 2" tomahawk will fight you the whole cook — temper it and the smoke works evenly edge to edge.

3

Start low — 180°F for 30 minutes

Set your smoker to 180°F and run it there for the first 30 minutes. This opening phase is about maximum smoke absorption — the lower temp keeps the surface damp and receptive. Let the smoke do what smoke does.

4

Bump to 225°F — pull at 120°F internal

After 30 minutes, bump the smoker to 225°F and cook until your probe reads 120°F at the thickest part of the steak, well away from the bone. A remote probe thermometer makes this effortless — don't guess on a cut like this. Don't chase time, chase temp.

Deep red. Perfect color.
5

Rest in the fridge while cast iron heats

Pull the steak off the smoker and park it in the fridge while you get your cast iron screaming hot. This prevents carryover cooking during the wait and means the sear goes straight to bark-building — not finishing the cook through the center.

This step is the move. Don't skip it.

Cast iron crust close-up on Moon Rock tomahawk steak — competition-grade bark
6

Hard reverse sear in cast iron

Get the cast iron as hot as it will go. Sear the tomahawk hard on both sides, pressing for contact. Work the fat cap directly on the pan edge. The Moon Rock bark that builds in these two minutes is where all the flavor lives — the bark and color on this thing were insane.

Baste with butter and smashed garlic if you want to push it even further.

7

Rest before slicing

Rest the steak for at least 15 minutes before slicing. The carryover will bring you to a perfect medium-rare. Slice against the grain and let the color speak for itself — the deep red on a properly cooked tomahawk is something else.

Dad's note: The flavors, color, and bark were insane. Moon Rock and a little extra Kosher salt the night before is the move. Don't overcomplicate it.

Get Moon Rock Rub

Available at Woodlands Market · Mollie Stone's · KenduSpice.com

Shop Moon Rock
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Kendu Spice Co. · Marin, CA  —  Moon Rock

Moon Rock
Smoked Brisket

Full packer. Overnight rest. The bark you've been chasing.

🌙
8h+
Dry Brine
🌡️
225–250°F
Smoke Temp
🎯
203°F
Pull Temp
⏱️
12–16h
Total Cook
Full packer brisket hero shot — Moon Rock competition bark rub, Marin County, CA
The method
1

Trim it clean

Trim the fat cap down to about a quarter inch and square off the edges so the rub and smoke can reach the meat evenly. Don't go overboard — that fat is what bastes the brisket for the next 12+ hours.

2

Season the night before

Apply a heavy, even coat of Moon Rock to every surface — top, bottom, sides, and edges. The overnight dry brine is what builds the bark you're chasing. Leave uncovered on a rack in the fridge overnight.

Moon Rock is low salt by design — salt to your liking. On a larger cut like a brisket, a layer of Kosher salt alongside the rub is typically necessary.

8 – 24 hours dry brine
3

Fire up to 225–250°F

Get your smoker running clean at 225–250°F with a good fruit or post oak smoke. Place the brisket fat-side up and close the lid. From here it's about patience — resist the urge to peek.

4

Ride out the stall

Somewhere around 150–165°F internal, the temperature will stall as moisture evaporates and cools the surface. This is normal — and it's exactly when the Moon Rock bark sets up dark and tight. Hold steady and let it work.

Wrap in butcher paper here if you want a softer bark and a faster finish — leave it unwrapped for maximum bark.

5

Pull at 203°F internal

Probe the flat — the thicker, leaner muscle — and pull the brisket when it reads 203°F and slides in like butter with almost no resistance. Don't chase time, chase probe-tender.

Probe-tender, dark bark
6

Rest — the longer the better

Rest for a minimum of 1 hour, tented loosely. For the best results, hold the wrapped brisket in a cooler or a 150°F oven for 2–4 hours. This rest is where the bark sets and the juices redistribute — don't skip it.

7

Separate, then slice against the grain

Find the seam between the point and the flat and separate the two. The grain runs in different directions in each — slice the flat thin against the grain, and cube or slice the point for extra bark in every bite.

Dad's tip: The Moon Rock coffee and brown sugar are built to turn into bark over a long cook — give it the time it needs and don't open that lid more than you have to. Tri-tip and brisket are the two cooks that built this recipe.

Get Moon Rock Rub

Available at Woodlands Market · Mollie Stone's · KenduSpice.com

Shop Moon Rock
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Kendu Spice Co. · Marin, CA  —  Moon Rock

Moon Rock
Pork Ribs

St. Louis or baby back. Bend and snap.

🌙
1h+
Dry Brine
🌡️
250°F
Smoke Temp
🎯
Bend Test
Doneness
⏱️
5–6h
Total Cook
Smoked pork ribs close-up with Moon Rock BBQ rub bark — St. Louis style
The method
1

Pull the membrane

Flip the rack bone-side up and peel off the thin membrane with a paper towel for grip. This lets smoke and rub reach the meat from both sides and keeps the ribs from getting tough.

2

Season generously

Coat both sides heavy with Moon Rock, working it into the meat. Let the rack sit at room temp for at least an hour, or for best results, refrigerate uncovered overnight.

1 – 24 hours dry brine
3

Smoke unwrapped at 250°F

Set your smoker to 250°F and run the ribs bone-side down. This is where the Moon Rock bark forms and the smoke ring develops — don't rush this stage.

4

Wrap around 175°F internal

When your probe reads around 175°F at the meaty center of the rack, wrap the ribs tightly in foil with a pat of butter and a drizzle of honey, then back on the smoker. Don't chase time, chase temp — the bark should be set and dark before the wrap goes on.

Prefer a firmer bite? Skip the wrap and ride it out unwrapped instead.

5

Unwrap and set the bark

Unwrap and return the ribs to the smoker for a final 45–60 minutes, uncovered, to firm the bark back up. Glaze lightly here if you want a sticky finish.

Bend and snap
6

Run the bend test

Pick the rack up with tongs from one end — it should bend deeply and the bark should crack slightly without falling apart. That's the sign Moon Rock has done its job and the ribs are ready.

7

Rest, then slice between the bones

Let the rack rest for 10–15 minutes before slicing straight down between each bone. Bend and snap — that's the test.

Dad's tip: Don't be afraid of a heavy hand with Moon Rock here — the sugar in the rub caramelizes into a sticky, dark bark over the long cook. Wrapped or not, low and slow wins every time.

Get Moon Rock Rub

Available at Woodlands Market · Mollie Stone's · KenduSpice.com

Shop Moon Rock
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Kendu Spice Co. · Marin, CA  —  Moon Rock

Moon Rock
Chicken Thighs

Bone-in, skin-on, big flavor. Grill or oven.

🌙
30m+
Dry Brine
🌡️
425°F
Cook Temp
🎯
175°F
Pull Temp
⏱️
35m
Cook Time
Moon Rock BBQ rub chicken thighs — bone-in, skin-on, crispy bark at 425°F
The method
1

Pat dry, season heavy

Pat the thighs bone-dry with paper towels — moisture is the enemy of crispy skin. Loosen the skin slightly and work Moon Rock underneath, then coat the top and bottom generously.

2

Let it sit

Rest the seasoned thighs uncovered in the fridge for at least 30 minutes — overnight is even better. This dries the skin further and lets the Moon Rock work into the meat.

30 minutes – 24 hours dry brine
3

Heat to 425°F

Preheat your grill for direct heat or your oven to 425°F. High heat is what renders the skin and turns Moon Rock's sugars into a deep, crisp crust without drying out the meat.

4

Cook skin-side toward the heat

On the grill, start skin-side up away from direct flame, then move skin-side down to crisp near the end. In the oven, roast skin-side up on a rack the whole time. Either way, watch for deep golden color, not char.

A wire rack over a sheet pan keeps the bottom from steaming and staying soft.

5

Pull at 175°F internal

Dark meat is most tender well past the 165°F food-safe minimum. Pull your thighs at 175–180°F at the thickest part for that fall-off-the-bone texture — about 35 minutes total at 425°F.

Crispy skin, juicy meat
6

Rest 5 minutes, serve

Let the thighs rest for 5 minutes off the heat before serving — just enough time for the juices to settle without losing that crispy skin.

Dad's tip: This is the easiest weeknight win in the lineup — Moon Rock under and over the skin, high heat, and you're done in well under an hour. Great on the grill, just as good straight from the oven.

Get Moon Rock Rub

Available at Woodlands Market · Mollie Stone's · KenduSpice.com

Shop Moon Rock
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Kendu Spice Co. · Marin, CA  —  Moon Rock

Moon Rock
Burgers

Smash burgers. Crispy edges. Deep bark.

🌙
5m
Prep Time
🌡️
Ripping Hot
Cook Temp
🎯
160°F
Pull Temp
⏱️
20m
Total Time
Moon Rock smash burgers on cast iron — crispy bark edges, bold BBQ rub flavor
The method
1

Ball it loosely

Divide your ground beef into loose, lightly-formed balls — about 3–4oz each for smash burgers. Don't pack or compress the meat; a loose ball gives you maximum crispy edge when smashed.

2

Get the surface ripping hot

Preheat a cast iron skillet or flat-top over high heat until it's smoking hot. This is non-negotiable for a smash burger — a cool surface means a steamed, gray patty instead of a seared, dark crust.

3

Smash and season immediately

Drop the ball onto the hot surface and smash it flat hard with a spatula. Season the exposed top generously with Moon Rock right away — the heat will pull it straight into the crust as it forms.

Season right after the smash, every time
4

Sear hard, flip once

Let the patty sear undisturbed for 2–3 minutes until the edges turn dark brown and lacy. Flip once, add cheese immediately if using, and cook another 1–2 minutes to your target temp.

Don't press or move the patty before the crust sets — that's where the bark comes from.

5

Pull around 160°F internal

Smash patties cook fast — pull them around 160°F internal for a juicy burger with a deeply caramelized Moon Rock crust on both sides.

Crispy edges, deep bark
6

Build and serve immediately

Stack onto a toasted bun right away while everything's hot — smash burgers wait for no one. Sauce, pickles, onion, whatever you're into — the Moon Rock crust carries the whole burger.

Dad's tip: This is the fastest cook in the lineup and one of the most addictive — Moon Rock on a hot smash patty builds a crust in under a minute. Great for a quick weeknight win when the smoker's not going.

Get Moon Rock Rub

Available at Woodlands Market · Mollie Stone's · KenduSpice.com

Shop Moon Rock
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Small Batch.
Big Flavor.
Marin County, CA.

Kendu Spice Co. founder — small-batch BBQ rub maker from Marin County, CA

Kendu Spice Co. is a Marin County–based rub company built around one thing: Moon Rock builds bark that most rubs just can't.

Moon Rock was made to solve a problem every serious cook knows — finding a rub that actually builds deep bark, natural color, and real flavor without loading the meat under salt, sugar, or filler. It's not a seasoning. It's a bark builder.

It's built for people who actually cook — competition teams, backyard BBQ diehards, weeknight grillers, anyone who's particular about what goes on their meat. Low-salt by design so you stay in control of the cook. Bold enough that you'll start using it on things that have nothing to do with a smoker.

Made in Marin County, California. Small-batch. Founder-made. Every jar is the same product that started in a backyard and ended up on competition cookers and store shelves across the Bay Area.

Whether you're cooking brisket for a competition or chicken thighs on a Tuesday — Moon Rock was made for that cook.

Shop Moon Rock Get in Touch

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Last updated: May 2025

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We retain your information only as long as necessary to fulfill the purpose it was collected for, or as required by law. You may request deletion of your data at any time by emailing us.

6. Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal data. California residents have additional rights under the CCPA. To exercise any of these rights, contact us at hello@kenduspice.com.

7. Third-Party Links

Our site contains links to third-party websites (Amazon, Instagram, partner sites). We are not responsible for their privacy practices and encourage you to review their policies.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance.

9. Contact

Questions about this policy? Reach us at hello@kenduspice.com.

Terms of Use

Last updated: May 2025

1. Acceptance of Terms

By accessing or using this website, you agree to be bound by these Terms of Use. If you do not agree, please do not use the site. These terms apply to all visitors, users, and others who access or use the site.

2. Use of the Site

You agree to use this site only for lawful purposes. You may not:

  • Use the site in any way that violates applicable laws or regulations
  • Reproduce, duplicate, or copy content from this site without permission
  • Attempt to gain unauthorized access to any part of the site or its systems
  • Submit false or misleading information through any form

3. Intellectual Property

All content on this site — including text, images, logos, product names, and design — is the property of Kendu Spice Co. and protected by applicable intellectual property laws. The Moon Rock BBQ Rub name, Kendu Spice Co. brand, and associated marks may not be used without our written permission.

4. Products & Purchases

Product purchases made through Amazon or other third-party platforms are governed by those platforms' terms and conditions. Kendu Spice Co. is not responsible for fulfillment issues, payment disputes, or returns processed through third-party storefronts. For direct inquiries, contact us at hello@kenduspice.com.

5. Disclaimer of Warranties

This site is provided "as is" without warranties of any kind, express or implied. We do not warrant that the site will be uninterrupted, error-free, or free of viruses or other harmful components. We reserve the right to modify or discontinue the site at any time without notice.

6. Limitation of Liability

To the fullest extent permitted by law, Kendu Spice Co. shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of — or inability to use — this site or its content.

7. Third-Party Links

This site contains links to external websites. These links are provided for convenience only. We have no control over the content of those sites and accept no responsibility for them.

8. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any disputes shall be resolved in the courts of Marin County, California.

9. Changes to These Terms

We reserve the right to update these Terms at any time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes your acceptance of the revised Terms.

10. Contact

Questions about these Terms? Reach us at hello@kenduspice.com.

Say Hello.

Questions about Moon Rock, wholesale inquiries, pitmaster partnerships, or just want to talk BBQ — we'd love to hear from you. We're a small team and we actually read our messages.