Small Batch · Marin County, CA
The rub for cooks who want
bark that turns heads —
and flavor that lingers.
Low-salt by design, competition-grade by intent, and tuned to build a dark, glassy bark that shows up before the first bite. Built for brisket. Unreal on everything else.
Competition bark
Low-salt by design
Small-batch in Marin
Deep Color
Glossy bark that shows up fast
Low Salt
Season to taste, then layer on
Beef First
Built for brisket and beyond
Small Batch
Craft blended with real pit instinct
Deep Color
Dark, glossy bark
Low Salt
Control the finish
Small Batch
Craft blended in Marin
Moon Rock BBQ Rub
Kendu Spice Co.
◆
Trusted by Competition Cooks & Craft Pitmasters
◆
In the Pit With
Brisket Bark
Deep Color
Tri-Tip
Competition Ready
Naturally Dark
Pork Ribs
Low Salt by Design
Chicken Thighs
Marin County Craft
Brisket Bark
Deep Color
Tri-Tip
Competition Ready
Naturally Dark
Pork Ribs
Low Salt by Design
Chicken Thighs
Marin County Craft
Why Moon Rock
Built to Build Bark.
Nothing Else Does It Like This.
Most rubs season meat. Moon Rock changes the surface — giving you a darker crust, a more dramatic bark, and a finish that feels intentional from the first spark to the final slice.
Deep Color Without Gimmicks
The dark color comes from the blend itself — not food dye, not excessive sugar, not shortcuts. Put Moon Rock on raw meat, run it through heat, and watch what builds.
Low Salt by Design
Salt your protein to taste first, then apply Moon Rock on top. You control the salt level — because every cook, every cut, and every crowd is different. That's a feature, not a compromise.
Built for Beef. Surprisingly Good on Everything Else.
Brisket, tri-tip, steak, short ribs, pork shoulder, chicken thighs — and then you try it on burgers and potatoes and you stop keeping it next to the smoker and just leave it on the counter.
Craft Blended in Marin County
Small-batch. Founder-made. Every jar is the direct result of too many hours next to a smoker and a stubbornness about getting it right.
100%
Natural
What People Are Saying
From the Pit
to the Plate
★★★★★
"I used Moon Rock this weekend on pork belly burnt ends and ribs. Everyone said that it was the best BBQ that they have ever had!! Thank you so much for making this rub! It truly is THE BEST! 7 out of 5 stars!"
★★★★★
"Tri-tip came out incredible. Used Moon Rock with a light salt rub underneath and let it rest overnight. Best tri-tip I've made in ten years."
★★★★★
"Moon Rock is awesome! Used it on some Wagyu Dino ribs and couldn’t be happier. It’s called Moon Rock for a reason. It’ll have your meat looking like a meteorite. Hands down the best bark I’ve gotten to date."
As Seen In Local Marin Markets
Find Moon Rock Where Serious Cooks Shop
Buy Online
The Story
Started in a Backyard.
Didn't Stop.
"I didn't set out to start a spice company. I just wanted a rub that actually built bark the way I wanted."
Kendu Spice Co. started in a Marin County backyard — with a smoker, too much brisket, and a long obsession with getting the rub right. Everything I tried was either too salty, too sweet, or just didn't build the bark I was after.
So I started blending my own. Moon Rock was what came out — a naturally dark, beef-driven rub that lets the meat do the talking. Low salt by design, bold flavor, all natural, and a color that develops in the heat and doesn't quit. Started sharing it with neighbors, then BBQ people at the market, then anyone who'd try it.
Now it's in local stores, on competition cookers, and in kitchens around the country. Still small-batch. Still made the same way. Still built for bark.
— Will
Kendu Spice Co. · Marin County, CA
Stay in the Smoke
Drops.
Recipes.
Bark Pics.
New cooks, limited drops, and bark pics that'll make you want to fire something up. No filler. Just smoke.
The Product
Kendu Spice Co.
Moon Rock
Seasoning
Competition Brisket Seasoning · Low Sodium · Small Batch
$12.98
5 oz. / Small Batch · Marin County, CA
Moon Rock is a seasoning built to do three things: rich smoky flavor, a competition-grade bark, and that dark mahogany color that makes people think you've got a smoker when you don't. Built for beef, unreal on pork and chicken, and good enough that you'll start dusting it on potatoes, burgers, veggies, and Tuesday-night nothing-specials.
Sold in Marin markets
Small-batch blended
Low sodium — salt separately
Made by a dad who cooks for family
★★★★★
Customer Reviews
★★★★★"Made 3 racks of ribs with 3 different rubs. Moon Rock was the unanimous winner."
— Verified Customer
★★★★★"Hands down the best bark I've gotten to date. It'll have your meat looking like a meteorite."
— Big Fox · Backyard Pitmaster, Los Angeles, CA
★★★★★"I don't know what's in this rub. But it's a bunch of sorcery!"
— Verified Customer
★★★★★"It truly is THE BEST! 7 out of 5 stars!"
— Jerry C. · BlueCollar Smoke N' BBQ, Chicago, IL
✓ FREE SHIPPING when you buy 2 or more
Restaurants & pitmasters — bulk pricing →
✓ Buy 2 Bottles – Free Shipping
✓ Small batch — made in Marin
✓ Low salt by design
Moon Rock builds in layers — deep and savory up front, warm aromatics in the middle, umami finish that lingers. The kind of flavor that makes people ask what you used before they even see the jar.
Brisket
Tri-Tip
Steak
Pork Ribs
Pork Shoulder
Chicken Thighs
Burgers
Roasted Vegetables
Potatoes
Weeknight Proteins
Pat your protein dry with paper towels for better rub adhesion.
Apply your preferred amount of salt directly to the protein first.
Apply Moon Rock generously — don't be shy. Cover all surfaces evenly.
Rest 10–30 minutes for quick cooks. For brisket, pork shoulder, or large cuts, rest overnight uncovered in the fridge.
Grill, smoke, sear, roast, or bake at your preferred temperature and method.
Moon Rock is intentionally low in sodium. This is a feature, not a compromise.
Different proteins, cooking methods, and crowd preferences call for different salt levels. By keeping Moon Rock low-salt, you control the seasoning.
Salt your protein to taste before applying Moon Rock, or season at the table. This works whether you're cooking brisket for a competition, chicken thighs for a weeknight dinner, or tri-tip for a backyard crowd.
Got Questions
FAQ
Most rubs season the surface. Moon Rock is engineered to change it — building deep bark, natural color, and layered flavor without artificial dye or a salt bomb underneath everything. It's low-salt by design so you can dial in the seasoning yourself. Most rubs don't trust you with that. We do.
Moon Rock does not contain gluten ingredients. However, it is produced in a facility that may handle other products. Please check current packaging for allergen details or contact us directly.
It depends on the protein and cooking method. For brisket, a good starting point is about 1/2 tsp kosher salt per pound applied separately before the rub. For chicken or pork, season to your preference. The beauty of Moon Rock is that you can dial it in exactly to your taste.
Yes, and it performs the same way. Moon Rock builds color and bark at high heat regardless of the source — oven, smoker, grill, cast iron. Try it on chicken thighs at 425°F or roasted vegetables on high heat and you'll see it work exactly like it does on the pit.
Moon Rock is currently available at select Marin County retailers including Woodlands Market, Mollie Stone's, and United Markets. Check back here or follow us on Instagram for retail updates and new locations.
Yes — Moon Rock is available for bulk orders, BBQ teams, catering operations, restaurants, and specialty retail. Visit the Bulk & Pitmasters page or use the inquiry form to get in touch about pricing and availability.
Start with 1–2 tablespoons per pound and coat every surface generously — don't pat it down, let it sit. Big cuts like brisket and pork shoulder can take more; thin cuts like skirt steak need less. Moon Rock is low-salt, so going heavy on the rub won't wreck the seasoning. Season like you mean it.
Minimum 30 minutes — long enough for it to sweat into the surface. For big cuts like brisket or pork shoulder, an overnight rest in the fridge lets it penetrate deeper and sets you up for better bark. If you're short on time, 30 minutes still makes a noticeable difference over cooking it right away.
It builds in layers — deep and savory up front, warm aromatics through the middle, and an umami finish that lingers. The kind of flavor that makes people ask what you used before they even see the jar. It's not a hot rub. There's warmth, not heat. If you want fire, layer in your own cayenne on top.
Moon Rock contains brown sugar — so no, it's not strictly keto. The sugar is there because it builds bark. Under heat it caramelizes at the surface and is a big part of why the crust and color develop the way they do. If you're eating low-carb it can still work in your rotation, but it's in there.
Two years from production — the date is printed on the bottle. Keep it in a cool, dry place away from the stove. Heat and moisture are the enemies of any spice blend. Stored right, it stays sharp to the last shake.
Yes, and it performs. On salmon or tuna over high heat it builds a crust you'd normally expect from a much heavier cut. On vegetables, roast at 425°F or higher and you get the same color and caramelization it delivers on meat. It's engineered for heat — the protein is optional.
For the Serious Cook
Built for the Pit.
Ready for Volume.
Moon Rock is available for competition teams, catering operations, food service programs, specialty retail, and bulk orders. Same rub. More of it. Let's talk.
BBQ Teams & Competition
For competitors and serious pitmasters
- Bulk bags — 5 lb
- Team pricing available
- Competition-ready consistency
Catering & Restaurants
For food service operations
- Wholesale pricing
- Consistent quality
- Flexible order quantities
- Direct founder relationship
Specialty Retail
For local markets & butchers
- Shelf-ready packaging
- Point-of-sale support
- Local delivery available
Pitmaster Partners & Collaborations
Order Direct
Buy Bulk Now
Standard bulk orders — ships within 3–5 business days. Same competition-grade rub, more of it.
Custom & Special Orders
Need Something Bigger?
Restaurants, caterers, competition teams, and retail buyers — if you need custom pricing, flexible quantities, or a direct relationship with the founder, fill out the form. We'll be in touch within 48 hours.
✓ BBQ Teams & Competition Cookers
✓ Catering & Food Service Operations
✓ Specialty Retail & Butcher Shops
✓ Events, Festivals & Pop-Ups
Fire Up the Cook
BBQ Recipes & Pit Cooks
Smoked brisket bark recipes, Santa Maria tri-tip, pork ribs, chicken thighs, burgers, and more — built around Moon Rock rub. Follow on Instagram for regular cook-along content.
Beef · Smoke
Moon Rock Brisket
Full packer brisket with Moon Rock and overnight rest. The bark you've been chasing.
View Recipe →
Beef · Smoke
Moon Rock Tri-Tip
Classic Santa Maria-style tri-tip with Moon Rock. Low & slow at 225°F — perfect bark, medium-rare throughout.
View Recipe →
Pork · Smoke
Moon Rock Pork Ribs
St. Louis or baby back — Moon Rock ribs run wrapped or a straight smoke. Bend and snap.
View Recipe →
Chicken · Grill or Oven
Moon Rock Chicken Thighs
Bone-in skin-on thighs rubbed heavy with Moon Rock. Grill direct or oven roast at 425°F.
View Recipe →
Beef · Grill or Cast Iron
Moon Rock Burgers
Moon Rock smash burgers on cast iron. Crispy edges, deep bark, insane flavor.
View Recipe →
Beef · Smoke + Cast Iron
Moon Rock Tomahawk Steak
2" thick Prime Tomahawk, dry-brined overnight with Moon Rock and Kosher salt, smoked low and slow, then finished hard in cast iron. The color and bark on this thing were insane.
View Recipe →
Pork · Smoke + Cast Iron
Moon Rock Kurobuta Pork Chop
Heritage breed pork, dry-brined overnight with Moon Rock, smoked low and slow, then finished hard in cast iron. The fat on this thing was unreal.
View Recipe →Want recipes in your inbox the moment they drop?
Join the Email ListAbout Kendu Spice Co.
Small Batch.
Big Flavor.
Marin County, CA.
Kendu Spice Co. is a Marin County–based rub company built around one thing: Moon Rock builds bark that most rubs just can't.
Moon Rock was made to solve a problem every serious cook knows — finding a rub that actually builds deep bark, natural color, and real flavor without loading the meat under salt, sugar, or filler. It's not a seasoning. It's a bark builder.
It's built for people who actually cook — competition teams, backyard BBQ diehards, weeknight grillers, anyone who's particular about what goes on their meat. Low-salt by design so you stay in control of the cook. Bold enough that you'll start using it on things that have nothing to do with a smoker.
Made in Marin County, California. Small-batch. Founder-made. Every jar is the same product that started in a backyard and ended up on competition cookers and store shelves across the Bay Area.
Whether you're cooking brisket for a competition or chicken thighs on a Tuesday — Moon Rock was made for that cook.
Legal
Privacy Policy
Last updated: May 2025
1. Who We Are
Kendu Spice Co. ("we," "us," or "our") is a small-batch spice company based in Marin County, California. We operate this website to share our products, take inquiries, and connect with customers. Our contact email is hello@kenduspice.com.
2. Information We Collect
We collect information you voluntarily provide to us, including:
- → Name and email address when you sign up for our email list
- → Name, email, and message content when you submit a contact or bulk inquiry form
- → Basic usage data (page visits, browser type) collected automatically via standard web analytics
We do not collect payment information directly — all purchases are processed through third-party platforms (Amazon, Shopify) with their own privacy practices.
3. How We Use Your Information
- → To respond to your inquiries and fulfill requests
- → To send product updates, recipes, and promotions (only if you opted in)
- → To improve our website and understand how visitors use it
We do not sell, rent, or trade your personal information to third parties.
4. Cookies
This site may use basic cookies or similar technologies for analytics purposes. These do not identify you personally. You can disable cookies in your browser settings at any time.
5. Data Retention
We retain your information only as long as necessary to fulfill the purpose it was collected for, or as required by law. You may request deletion of your data at any time by emailing us.
6. Your Rights
Depending on your location, you may have rights to access, correct, or delete your personal data. California residents have additional rights under the CCPA. To exercise any of these rights, contact us at hello@kenduspice.com.
7. Third-Party Links
Our site contains links to third-party websites (Amazon, Instagram, partner sites). We are not responsible for their privacy practices and encourage you to review their policies.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance.
9. Contact
Questions about this policy? Reach us at hello@kenduspice.com.
Legal
Terms of Use
Last updated: May 2025
1. Acceptance of Terms
By accessing or using this website, you agree to be bound by these Terms of Use. If you do not agree, please do not use the site. These terms apply to all visitors, users, and others who access or use the site.
2. Use of the Site
You agree to use this site only for lawful purposes. You may not:
- → Use the site in any way that violates applicable laws or regulations
- → Reproduce, duplicate, or copy content from this site without permission
- → Attempt to gain unauthorized access to any part of the site or its systems
- → Submit false or misleading information through any form
3. Intellectual Property
All content on this site — including text, images, logos, product names, and design — is the property of Kendu Spice Co. and protected by applicable intellectual property laws. The Moon Rock BBQ Rub name, Kendu Spice Co. brand, and associated marks may not be used without our written permission.
4. Products & Purchases
Product purchases made through Amazon or other third-party platforms are governed by those platforms' terms and conditions. Kendu Spice Co. is not responsible for fulfillment issues, payment disputes, or returns processed through third-party storefronts. For direct inquiries, contact us at hello@kenduspice.com.
5. Disclaimer of Warranties
This site is provided "as is" without warranties of any kind, express or implied. We do not warrant that the site will be uninterrupted, error-free, or free of viruses or other harmful components. We reserve the right to modify or discontinue the site at any time without notice.
6. Limitation of Liability
To the fullest extent permitted by law, Kendu Spice Co. shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of — or inability to use — this site or its content.
7. Third-Party Links
This site contains links to external websites. These links are provided for convenience only. We have no control over the content of those sites and accept no responsibility for them.
8. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any disputes shall be resolved in the courts of Marin County, California.
9. Changes to These Terms
We reserve the right to update these Terms at any time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes your acceptance of the revised Terms.
10. Contact
Questions about these Terms? Reach us at hello@kenduspice.com.
Reach Out
Say Hello.
Questions about Moon Rock, wholesale inquiries, pitmaster partnerships, or just want to talk BBQ — we'd love to hear from you. We're a small team and we actually read our messages.